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The Challenge:
From the Streets, a clothing D2C brand, faced the challenge of translating its product vision into a dynamic online presence that drives direct sales. The client needed to efficiently allocate a significant advertising budget to maximize return on investment (ROI) and acquire new customers in a highly competitive e-commerce landscape.
The Goal:
The client's primary objective was to achieve scalable and profitable growth through data-driven advertising campaigns. The goal was to reach the right audience, generate a high volume of quality traffic, and ultimately drive a strong return on ad spend (ROAS) to increase new sales.
Our Solution:
H&H developed and executed a comprehensive performance marketing strategy across various campaigns. Our solution focused on meticulous budget allocation, real-time optimization, and data-driven decision-making. We leveraged paid advertising to target a broad audience, while continuously refining ad creatives and targeting strategies to maximize efficiency and drive a high volume of purchases.
The Results:
Our strategic approach delivered exceptional results for From the Streets across 123 campaigns.
Total Ad Spend: ₹ 22,67,057.55
Total Impressions & Reach: The campaigns generated over 55 million impressions, reaching more than 14 million unique users.
High Engagement: With a Click-Through Rate (CTR) of 1.66% and an average Cost Per Click (CPC) of just ₹ 2.44, we drove highly cost-effective traffic to the website.
Exceptional ROI: The overall campaign achieved a remarkable Return on Ad Spend (ROAS) of 8.28.
Campaign-Specific Success: Key campaigns like the "New Mockup Tees Campaign" and "Winter-Open"
demonstrated outstanding performance with ROAS of 13.25 and 12.23, respectively, highlighting the effectiveness of our targeted strategies.
This comprehensive performance marketing campaign not only drove a significant number of new sales but also established a highly profitable and scalable channel for the client's business growth.
The Challenge:
Alive, a new social life planner app, faced the critical challenge of acquiring a user base and driving consistent app installs in a competitive market. The primary hurdle was to generate initial momentum and overcome the barrier of a new app entering the crowded social and lifestyle space, all while keeping a close eye on the cost per install.
The Goal:
Our client's primary objectives were to rapidly scale their user base and drive in-app engagement. Specifically, they set a key performance indicator (KPI) to cross 20,000 app downloads within six months and to significantly increase user engagement within the app's features.
Our Solution:
H&H developed a multi-channel performance marketing strategy focused on driving app downloads and fostering user engagement. Our solution involved running campaigns to maximize installs while continuously optimizing the cost per install. We also implemented strategic communication channels through targeted push notifications and email campaigns to re-engage users and drive app opens.
The Results:
Our targeted campaigns and engagement strategies delivered outstanding results for the Alive Application.
Install Progression: The app saw an 80%+ month-on-month progression in app downloads and a 40%+ improvement in cost per install.
KPI Achievement: We successfully exceeded the client's primary goal, crossing 20,000 installs in just 5 months, and reaching over 30,000 installs in 8 months.
In-App Engagement: In-app engagement improved by a substantial 35%, demonstrating that our efforts went beyond just downloads and successfully fostered active user interaction.
Engagement Channels: Our push notification and email campaigns also proved highly effective. We sent out 90 push notifications and 32 emailers, both of which saw a consistent 10%+ month-on-month increase in their respective conversion rates for app opens.
This comprehensive performance marketing strategy successfully propelled the Alive Application past its key targets, establishing a strong and engaged user base and setting the stage for continued growth.
The Challenge:
Remente, a mental health tracker and self-care journal app, faced the challenge of scaling its user base and revenue in a highly competitive digital health and wellness market. The business needed a strategic approach to acquire new users at a sustainable rate while also generating significant subscription revenue to support its growth.
The Goal:
Our client's key objectives were to rapidly grow their user base and achieve a substantial monthly revenue target. Specifically, they aimed to surpass 800,000 installs and generate over $100,000 in monthly revenue. The client also wanted to ensure their advertising campaigns had a broad reach to their target audience.
Our Solution:
H&H devised a data-driven performance marketing strategy focused on aggressive but controlled user acquisition. We leveraged Google Ads to scale app installs efficiently, with a focus on achieving a positive return on investment. Our approach involved a month-on-month progression, carefully balancing budget increases with install rates to maintain profitability and meet the client's ambitious goals.
The Results:
Our strategic marketing campaign delivered exceptional outcomes for the Remente app.
User Acquisition: We helped the client scale to over 1 million total app installs within a 12-month period, exceeding their initial KPI of 800,000 installs.
Install Progression: We achieved a consistent average month-on-month install growth of 20% while increasing the advertising budget by an average of just 5% per month, demonstrating highly efficient scaling.
Revenue Growth: The campaign successfully generated over $144,000 in monthly revenue from subscriptions, significantly surpassing the client's goal of $100,000 per month.
Audience Reach: Our ads successfully reached over 5 million target users, more than double the client's initial goal of 2 million, ensuring maximum brand exposure and user acquisition opportunities.
This comprehensive performance marketing strategy not only helped Remente surpass its key install and revenue targets but also solidified its position as a leading app in the mental health and self-care space.
The Challenge:
ITC Hotels - Fortune India, with approximately 48 properties across the country, faced the challenge of translating its vast physical presence into a strong and profitable digital booking channel. The primary challenge was to efficiently drive direct room bookings and increase overall hotel revenue through a targeted and scalable digital advertising strategy.
The Goal:
The main objective was to increase direct room bookings and hotel revenue by leveraging digital campaigns. The client aimed to achieve a significant return on ad spend (ROAS) to ensure profitability and demonstrate the value of their online advertising efforts.
Our Solution:
H&H implemented a strategic Google Search Campaign that followed a BCG (Brand, Generic, and Competitor) strategy. Our approach involved targeting a comprehensive set of keywords, including branded terms for Fortune Hotels, generic terms related to hotel bookings, and keywords related to competitors. We meticulously managed a campaign budget of approximately ₹8 lakhs over four months to maximize direct website bookings.
The Results:
Our targeted Google Search campaign delivered outstanding results for Fortune India.
Total Ad Spend: ₹893,000
Total Revenue: The campaign generated a total revenue of ₹6,072,000 from direct website bookings.
Exceptional ROAS: We achieved a phenomenal Return on Ad Spend (ROAS) of 6X-7X, meaning for every rupee spent, the client earned back ₹6 to ₹7 in revenue.
Direct Bookings: The campaign resulted in 759 direct conversions on the website, translating into a substantial number of room bookings.
Increased Traffic: The campaign successfully drove more quality traffic to the company's website, which helped build trust and brand credibility among the target audience.
This strategic performance marketing initiative successfully met and exceeded the client's goals, proving the effectiveness of a data-driven approach in the hospitality sector.