Crafting a Mystical Brand Identity for Jewellery
Our goal was to highlight their innovative approach while providing a friendly experience that makes it easy to explore their services.
Services
Branding
Category
Brand Identity
Client
Theiya
The Challenge:
Theiya, an emerging jewelery brand, envisioned a distinct identity deeply rooted in Greek mythology and aesthetics . Their challenge was to seamlessly fuse the timeless elegance of jewelery with the mystical allure of ancient Greek themes, requiring a delicate balance of brand storytelling and visual execution. Achieving this unique blend demanded numerous creative iterations to perfectly align their intricate needs with compelling brand assets.
The Goal:
Theiya's primary objective was to establish a visually captivating and memorable brand presence that authentically conveyed their Greek-inspired essence. They aimed to create a distinctive logo that not only resonated with their thematic vision but also projected the brand's quality and uniqueness in the competitive jewelery market. A comprehensive brand book was also essential to ensure consistency across all future brand communications.
Our Solution:
H&H embarked on an intensive and iterative branding journey with Theiya. Our design team engaged in extensive consultations, exploring countless design concepts and meticulously understanding how to intertwine the brand's jewelery offerings with its desired Greek theme. Through numerous iterations and collaborative feedback, we refined the visual direction until we achieved a visually appealing and highly symbolic logo that perfectly captured Theiya's unique identity. Complementing this, we developed a comprehensive brand book , providing a detailed guide for all visual and verbal brand elements, ensuring consistency and a strong foundation for Theiya's market presence.
