Building a Digital Sales Engine for Ready-to-Cook Delights
Our goal was to highlight their innovative approach while providing a friendly experience that makes it easy to explore their services.
Services
Ui/UX Design
Category
Website Design
Client
Triyanc
The Challenge:
Tiryanc, a promising "Ready to Cook" brand based in Delhi, sought to establish a robust e-commerce presence but lacked the specialized expertise required for effective online retail. They needed comprehensive guidance and hands-on support to develop an e-commerce website that could not only showcase their diverse SKU range, including popular mixes like 'Dal Makhani,' 'Punjabi Rajma,' and 'Halka Phulka Poha,' but also function as a direct sales channel, captivating customers and driving conversions.
The Goal:
Tiryanc's primary objective was to launch a highly functional and aesthetically pleasing e-commerce website that would serve as their direct-to-consumer sales platform. Their aim was to present their convenient ready-to-cook products in an engaging manner, attract online shoppers, and ultimately generate consistent sales, while simultaneously building brand awareness within the competitive food market.
Our Solution:
H&H provided Tiryanc with end-to-end e-commerce development and digital marketing support. Our expert team meticulously curated their Shopify store, seamlessly listing their extensive range of SKUs. We strategically integrated captivating banners and engaging video clips to immediately capture customer attention. Beyond website development, we leveraged our expertise in digital advertising to run targeted campaigns, driving initial sales directly from their e-commerce platform.
Simultaneously, our social media management team executed a dual-pronged strategy, boosting both brand awareness and direct sales through engaging content. To optimize their operations and customer experience, we integrated various tools within their Shopify store to enhance payment and checkout efficiency, foster client retention, automate email marketing, maximize sales conversions, and streamline customer support and engagement. The result was a fully operational and successful digital sales channel that Tiryanc now confidently uses to reach its customers.
