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The Challenge:
Konark Metal, a stainless steel supplier in Indore, India, needed to improve its local online presence. The primary challenge was to increase visibility on Google, particularly through local search queries, and drive tangible business results like website visits, direction requests, and phone calls. The business was struggling to be found by customers in the local area who were searching for specific products like stainless steel pipes and sheets.
The Goal:
The objective of the April-August 2025 campaign was to improve local visibility, engagement, and lead intent. The key metrics for success were defined as increasing Google Business Profile (formerly GMB) metrics, securing higher rankings for local keywords, and driving a quantifiable increase in calls, website clicks, and direction requests.
Our Solution:
H&H implemented a focused local SEO strategy centered on Google Business Profile (GBP) optimization.
GBP Profile Optimization: We updated and optimized the GBP profile with accurate business details, categories, and service listings to ensure it provided comprehensive information to potential customers.
Product Listings: We added 8-10 specific product listings to the GBP profile, including "SS Pipes," "Sheets," "Flats," and "Angles," to directly match user searches for these items.
Review Generation: A proactive review generation campaign was launched, resulting in 30 new reviews. This not only improved the profile's trustworthiness but also provided fresh, relevant content.
Local Keyword Targeting: The strategy was built around local, high-intent keywords such as "SS pipes supplier near me," "stainless steel sheets Indore," and "stainless steel pipe suppliers in Indore."
Map & Directory Submissions: We shared the GBP link on multiple local platforms to increase traffic signals and improve local authority. This included directory submissions and social bookmarking.
Key Performance Highlights:
The implementation of these strategies resulted in significant growth across all key metrics.
Overall Visibility: Profile views increased by 48% over four months, indicating more people were discovering the business.
Website Traffic: Website clicks grew by 55%, showing more interested customers were exploring products and services.
Physical Visits: Direction requests rose by 22%, a clear sign that more people were actively planning to visit the physical location.
Direct Leads: Phone calls saw a substantial 63% increase, demonstrating a strong rise in direct customer inquiries.
Search Rankings: Keyword visibility saw a remarkable improvement. By August, the business was ranking for over 20 keywords, including top positions for critical terms like "stainless steel pipes" and "SS Sheets Supplier Near Me." This comprehensive approach successfully improved Konark Metal's local discoverability, leading to a strong increase in revenue and a more prominent presence in the Indore market.
Summary & Value Delivered:
From April to August, the focused local SEO campaign delivered measurable business growth for Konark Metal. The business became easier to find on Google, leading to more website visits, direction requests, and direct calls. These results directly translate into more potential walk-ins and new customers, setting a strong foundation for future growth.
The Challenge:
SpearHead Software, a company in Australia, needed to improve its online visibility and attract qualified traffic to its website.1 The challenge was to increase the search engine ranking for specific, industry-relevant keywords to generate organic leads for their B2B software products, such as PowerPac Software and Espro Estimating Software. The competition for these terms in the Australian market was a significant hurdle.
The Goal:
The primary goal was to improve the search engine rankings for a list of targeted keywords, which were already ranked at different positions such as 1, 4, 5, 6, 8, and 9. The objective was to increase the organic presence of SpearHead Software in the Australian market to drive business growth and acquire new clients.
Our Solution:
H&H implemented a comprehensive SEO strategy using a variety of tools and platforms to achieve the client's goals.
Technical SEO Audits: Conducting technical audits to ensure the website was properly optimized for search engines.
Content Marketing: Developing a content marketing framework tailored to business goals, utilizing tools like Surfer SEO and Grammarly to create and optimize content around the target keywords.
Keyword Strategy: Focusing on a specific set of keywords relevant to electrical and construction software, including “PowerPac Software,” “Espro Estimating Software,” and various “cable sizing” and “maximum demand calculator” terms for the Australian market.
Link Building: Employing link-building tools to improve the site’s authority and ranking.
Performance Tracking: Using analytics tools like Google Analytics (GA4), Search Console, and Looker Studio to monitor progress, analyze data, and provide detailed reports on the project’s performance.
Through this detailed approach, H&H was able to improve online visibility and drive organic traffic for SpearHead Software, contributing to the client’s lead generation and business growth in Australia.
The Challenge:
Ehab Photography, a photography blog based in the USA, faced the challenge of competing with established brands and publications in a highly saturated niche. The website needed to not only rank for specific keywords but also build authority as a trusted resource for photography enthusiasts, from beginners to professionals.
The competitive nature of photography-related content, which includes gear reviews and tutorials, required a strategic and comprehensive SEO approach.
The Goal:
The primary objective was to significantly improve the website's search engine rankings for a diverse list of high-value keywords related to photography gear, techniques, and advice. The aim was to move keywords from the second and third pages of search results to the first page, thereby increasing organic traffic and establishing Ehabphotography.com as a go-to authority in the photography community.
Our Solution:
H&H implemented a data-driven content and SEO strategy to achieve Ehab Photography's goals.
Targeted Keyword Strategy: We identified and prioritized a mix of short-tail and long-tail keywords. This approach ensured we captured users at different stages of their journey.
High-Quality Content Creation: We developed in-depth, expert-level content for blog posts and guides. Each piece was optimized to answer user questions comprehensively, with titles and subheadings structured to align with search intent.
On-Page Optimization: We optimized on-page elements, including title tags, meta descriptions, and header tags, for all targeted keywords. This ensured search engines could easily understand and rank the content.
Strategic Internal Linking: We built a network of internal links to connect related articles, which helped to establish the website's authority and guide users to relevant content.
Performance Tracking: We continuously monitored keyword rankings and organic traffic metrics to measure the success of the SEO efforts and identify new opportunities for growth.
Through this detailed strategy, H&H successfully improved the website's search visibility, moving key terms to the first and second pages of Google search results and positioning Ehab Photography as a trusted resource in the competitive photography niche.